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January 25, 2005

Pepsi Vs. Coke

The trailer for Rialto's re-release of Godard's 1965 paeon to youth and pop Masculine Feminine is up, a snazzy little montage of clips from the movie set to a hip little number by one of the film's stars, Chantal Goya ("Tu m'as trop menti", to be exact). Curiously, the trailer's tagline is "Paris, Sex, and the Pepsi Generation", while Godard always claimed it was about "The Children of Marx and Coca-Cola". Surely, Marx may have fallen out of favor with the young, but Coca-Cola? Cola wars aside, it's still a cause for celebration, and no doubt a Criterion DVD edition is around the corner.

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