November 22, 2008
A lost art form (if I may be permitted the stretch the definition of "art form"), the trashy newspaper ad mat found in the backpages of your local fishwrap probably figured in more last minute movie decisions than marquees or four-color posters, at least in the smaller towns and rural areas especially serviced by drive-ins. Excellent examples of these can be found at the ad mat collection of the The Deuce. More vintage newspaper movie ads (albeit not so trashy) can be found at Emulsion Compulsion (including one for Birth of a Nation. Of course, ad mats are not a strictly American phenomenon. AV Maniacs has a series of Argentine exploitation ads from the mid 80s.