"Billboard painting takes place wherever there is something to advertise - but the best of the typical cinema style is created at the nerve centre, the heartbeat of Lollywood, - Royal Park within Laxmi Chowk in Lahore's busy old sector. This hub of narrow, overcrowded, filthy streets is a concentration of film trade offices and hardly an inch of wall space is to be found without some huge Technicolor superhero staring down at you, gun or dagger in hand!"
Lollywood is, of course, Pakistan's counterpart to India's Bollywood, and Lollywood movie advertising is as colorful, if not more so, than India's. Here's an excellent introduction to Lollywood billboard art, complete with two galleries. The site's proprietors (who include film historian Omar Khan, who provided the marvelous background and audio commentary to Mondo Macabro's excellent DVD edition of The Living Corpse, Pakistan's first and only vampire film) are also selling hand painted oil reproductions of the paintings. The site also includes an extensive collection of vintage printed Bollywood and Lollywood posters.
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